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Why Western?

“I’VE OFTEN SAID THERE’S NOTHING BETTER FOR THE INSIDE OF A MAN, THAN THE OUTSIDE OF A HORSE.”
-Ronald Reagan

 

To learn more about why Western Lifestyles should be important to you and your advertising objectives call us today! In the meantime, here are a few examples of how Rodeo ranks as a marketing vehicle when compared to other professional US stick and ball sports:

Live Game/Event Attendance 2012
  • MLB – 30,895
  • RODEO* – 19,372
  • MLS – 18,807
  • NHL – 17,766
  • NBA – 17,323
  • WNBA – 7,457
*Average Attendance at the Top 10 Rodeos 2012

Top 5 BCS Bowls vs. Top 10 Rodeos
  • BCS Total Attendance: 372,000
  • RODEO Total Attendance: 375,000
Television Viewership:

Cable Average (2011):

  • Bull Riding: 225K HH
  • NFR: 304K HH
  • NHL: 120K HH

Network Average:

  • Bull Riding (NBC 2012): 600K Viewers
  • Rodeo (CBS 2001): 1.2M Viewers
Animal Welfare/Injuries:
  • Horse Racing Animal Injuries: 0.2% of starts
  • RODEO Animal Injuries: 0.046% of runs/outs